"It's because for so long we have been so focused on the afterlife that we didn't care about this one! But now is the great time of becoming self-aware!" Jacob had forgotten he was cold as his own excitement warmed him. "Listen, if you want a better society, where all are housed and fed, come to our meetings in the pub at the end of the Flowergate on Wednesday evenings. We are preparing to transform society." And hopefully riot.